Web Writing

by A. Nicole Pfannenstiel, Ph.D.

Keywords: Writing, Web Writing, English

Nicole Pfannenstiel Book Cover

About the Book

Web Writing (2023) by Dr. A Nicole Pfannenstiel is designed to provide a practical, rhetorical approach to web writing and content strategy analysis for students completing advanced writing courses. The eTextbook uses the rhetorical situation and key concepts to help readers/students understand how to write within specific web spaces for specific audiences drawing on appropriate discourse community conventions. It includes a chapter devoted to the rhetorical situation and key concepts to help students analyze and build their understanding of existing communication. It also includes a chapter outlining approaches to content strategy analysis, using the rhetorical situation and key concepts to understand the rich public data provided through social media accounts to support learners understanding effective web writing. The content analysis overview helps students build skills for analyzing writing, for collecting and analyzing qualitative and quantitative social media data, and for drawing conclusions about content strategy best practices. 


  1. Introduction to Web Writing
  2. Web Writing with the Rhetorical Situation
  3. Content Strategy and Content Management

General Information

  • Publication Year: 2023
  • Edition: First
  • Subject: Writing


This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) as a part of PA-ADOPT, except where otherwise noted. 



The eTextbooks created as a part of this program are provided in two formats: ePub and PDF. Please refer to our Reader Support section for guidance on which format may be best for you and the device(s) you use.


If you are an instructor seeking to use this eTextbook in your own course(s) please feel free to download the ePub and/or PDF file(s) for your use, but make sure to complete our eTextbook Usage Survey (this information is used for program evaluation purposes).

If you are interested in making revisions and edits to this eTextbook please note that this is possible since the book is under a Creative Commons License, which allows you to remix, reuse, revise, and redistribute the eTextbook. Please refer to the Faculty Support Page, specifically looking at Remixing. You can download Web Writing Pages File in order to use the original document to revise and remix the eTextbook for your purposes.


MLA: Pfannenstiel, A. Nicole. Web Writing. First, The Pennsylvania Alliance for Design of Open Textbooks (PA-ADOPT), 2023.

APA: Pfannenstiel, A. N. (2023). Web Writing. (First). The Pennsylvania Alliance for Design of Open Textbooks (PA-ADOPT).

Chicago: Pfannenstiel, A. Nicole. Web Writing. First. The Pennsylvania Alliance for Design of Open Textbooks (PA-ADOPT), 2023. 

Peer Review

This eTextbook went through an Open Peer Review process. The peer review process used the Open SUNY Textbook Peer Review Guidelines, allowing peer reviewers to read the text carefully and evaluate the following:

  • Educational Significance of Content including accuracy, appropriate and  useful materials, valid and significant concepts, models, and skills, and key  elements; 
  • Effectiveness as a Teaching Resource including a clear explanation of the  concepts, alignment of materials to the learning process of the target audience,  and alignment of the learning objectives with course goals; and 
  • Readability and Ease of Use including clarity and comprehensiveness,  consistent writing style, readability and ease of use (logic, sequence, and flow),  appropriateness for target readership level, and quality of Interactivity and  multimedia learning objects.

As a part of the open peer review process, the public review conducted by Dr. Emily M. Baldys is made available: Peer Review Document (PDF).