New book: Web Writing

three scrabble tiles spelling "Web"

The Pennsylvania Alliance for Design of Open Textbooks (PA-ADOPT) is pleased to announce the immediate availability of our second free and open eTextbook: Web Writing, by Dr. A. Nicole Pfannenstiel, Associate Professor of Digital Media at Millersville University.

Web Writing (2023) by Dr. A Nicole Pfannenstiel is designed to provide a practical, rhetorical approach to web writing and content strategy analysis for students completing advanced writing courses. The eTextbook uses the rhetorical situation and key concepts to help readers/students understand how to write within specific web spaces for specific audiences drawing on appropriate discourse community conventions. It includes a chapter devoted to the rhetorical situation and key concepts to help students analyze and build their understanding of existing communication. It also includes a chapter outlining approaches to content strategy analysis, using the rhetorical situation and key concepts to understand the rich public data provided through social media accounts to support learners understanding effective web writing. The content analysis overview helps students build skills for analyzing writing, for collecting and analyzing qualitative and quantitative social media data, and for drawing conclusions about content strategy best practices.”

Please help us spread the word about our books and web site to further our work to reduce costs for students, bring equity to higher education classrooms, and give faculty the flexibility to design their own learning experiences. All of our books are available to download in both ePub and PDF formats from our Bookshelf.